The Power of Mobile Apps to Drive Engagement and ROI
I have been asked to be a panelist for the upcoming ClickZ Academy Webinar titled, “The Power of Mobile Apps to Drive Engagement and ROI“.
Apps dominate mobile usage but 70% of new mobile app users abandon apps after about a month. Engaging, retaining, and fostering loyalty among app users is the biggest challenge that brands face but those that get it right are able to maximize investments to increase the lifetime value of their product.
Join me and my fellow panelists this coming Tuesday, June 23, 2015 at 12:00 pm ET as we explore these key topics:
- Lead them to loyalty – Uncover the power of deep links to create customized mobile experiences
- One message for the masses – Craft broad messages that feel personal
- Timing is everything – Learn when and how often to send push notifications for maximum impact
- The win-back – Discover proven tactics to re-engage users
- Sky is the limit – Mobile App trends that are revolutionizing engagement