Seasoned interactive specialist with experience in new media and traditional marketing

June 3rd, 2016

Web Design Thought Leadership

I published a long-form post on LinkedIn titled, “Defining and Applying Buyer Personas to E-Commerce Web Design“.  Selling online can be tricky. As marketers, it is easy to get caught up in stimulating customer behavior right at the point of purchase, often disregarding how and why shoppers arrive there.  Understanding your buyer’s journey, through the […]

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