Web Design Thought Leadership
I published a long-form post on LinkedIn titled, “Defining and Applying Buyer Personas to E-Commerce Web Design“. Selling online can be tricky. As marketers, it is easy to get caught up in stimulating customer behavior right at the point of purchase, often disregarding how and why shoppers arrive there. Understanding your buyer’s journey, through the use of buyer personas, helps you engage with your ideal customers. A detailed buyer persona will help guide website development and improve your digital marketing efforts. As a result, you will be able to attract the most valuable visitors, leads, and customers to your e-commerce website.