Seasoned interactive specialist with experience in new media and traditional marketing

Author Archive

Web Design Thought Leadership

I published a long-form post on LinkedIn titled, “Defining and Applying Buyer Personas to E-Commerce Web Design“.  Selling online can be tricky. As marketers, it is easy to get caught up in stimulating customer behavior right at the point of purchase, often disregarding how and why shoppers arrive there.  Understanding your buyer’s journey, through the […]

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Inbound vs. Outbound Marketing. Can't we just all get along?

If I read another “outbound marketing is dead” blog post by an inbound ad agency I think I will scream. Reports of the death of outbound marketing (a.k.a. interruption marketing) have been greatly exaggerated.  That’s right! Outbound marketing, which refers to messages sent out to an audience such as TV, cold-calling, email, direct mail, and […]

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Microsoft's digital storytelling app named Actiongram

After reading the article, “Microsoft shows how you tell stories with HoloLens” on Engadget, I started thinking about how companies and brands might join in on the fun.  For the uninitiated, Actiongram is a tool for creating mixed-realty videos for Microsoft’s HoloLens headset that does not require you to have visual effects experience.  You just […]

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E-Commerce Thought Leadership

I published a long-form post on LinkedIn titled, “E-Commerce Trends for 2016 and Beyond“.  E-commerce is evolving as quickly as the technology that supports it, so there is always something new on the horizon.  There are new technologies, new strategies, and new ways to attract and retain customers.  I hope you find these insights to […]

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Content Marketing Experiential Learning Project

For those of you that don’t know I am an Adjunct Instructor in the Harbert College of Business at Auburn University. War Eagle!  I teach Marketing on the Internet (MKTG 4500) an undergraduate marketing elective. This past spring a student recommended, in their end-of-semester evaluation, that I supplement the content marketing and social media marketing […]

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Why Facebook should remain an integral part of your social media strategy

Given the “social” nature of social media providers, is it surprising that they can be more like fads? Will Facebook struggle to stay relevant to users’ lives? I would argue that recent surveys showing Facebook’s declining popularity, particularly among younger demographics, may be overblown.  It seems that for every study saying Facebook is going the […]

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15 Favorite Toys From The 70s

I published a community post on BuzzFeed titled, “15 Favorite Toys From The 70s“.  While some probably cringe at the mention of BuzzFeed and their obvious link-bait content, there is no doubt this media giant has built up quite a following in a few short years.  I am sure you have seen BuzzFeed articles in […]

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The Power of Mobile Apps to Drive Engagement and ROI

I have been asked to be a panelist for the upcoming ClickZ Academy Webinar titled, “The Power of Mobile Apps to Drive Engagement and ROI“. Apps dominate mobile usage but 70% of new mobile app users abandon apps after about a month. Engaging, retaining, and fostering loyalty among app users is the biggest challenge that […]

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Social Media Thought Leadership

I published a long-form post on LinkedIn titled, “Social Media Tips for the Financial Services Industry“. Knowing that consumers want to connect with their banks and credit unions on social media just as they do with other providers of goods and services I wrote this article to provide thought leadership. Customers do not care about […]

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Portfolio Update

I am a strong believer in e-Portfolio’s for professionals. An e-portfolio is a web-based tool for showcasing work and ideas; it can be used to promote learning, discovery, and reflection. My e-portfolio, which I have recently updated, represents my accomplishments as well as an organized place to view a few of the various projects I […]

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