Seasoned interactive specialist with experience in new media and traditional marketing

E-Commerce

Web Design Thought Leadership

I published a long-form post on LinkedIn titled, “Defining and Applying Buyer Personas to E-Commerce Web Design“.  Selling online can be tricky. As marketers, it is easy to get caught up in stimulating customer behavior right at the point of purchase, often disregarding how and why shoppers arrive there.  Understanding your buyer’s journey, through the […]

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E-Commerce Thought Leadership

I published a long-form post on LinkedIn titled, “E-Commerce Trends for 2016 and Beyond“.  E-commerce is evolving as quickly as the technology that supports it, so there is always something new on the horizon.  There are new technologies, new strategies, and new ways to attract and retain customers.  I hope you find these insights to […]

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