Seasoned interactive specialist with experience in new media and traditional marketing

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Emory Serviss
Seasoned interactive specialist with experience in new media and traditional marketing

Emory Serviss is a Vice President and Retail Product Manager for Cadence Bank a $8.3 billion regional bank headquartered in Birmingham, Alabama. He is responsible for developing strategy, setting direction, and managing all consumer desktop, mobile, and text banking products.  He is also an Adjunct Instructor in the Harbert College of Business at Auburn University. He teaches Marketing on the Internet (MKTG 4500) an undergraduate marketing elective.

Experience

2014 – Present

VP, Retail Product Manager
Cadence Bank

Product Manager for consumer online banking products.  Responsible for analyzing and designing desktop, mobile, and text banking applications by monitoring industry trends and conducting competitive analysis to identify opportunities for revenue generation and improved customer satisfaction. Foster cross-functional cooperation and allocate resources.

2014 – Present

Adjunct Instructor, Harbert College of Business
Auburn University

Instructor for Marketing on the Internet (MKTG 4500) an undergraduate marketing elective; independently developed curriculum to best provide education in technical and practical web marketing knowledge.  Manage departmental social media presences.

2011 - 2014

VP, Electronic Channel Strategist
Cadence Bank

Was responsible for developing strategy, setting direction, and managing tactics for the electronic channel. Collaborated with critical internal and external stakeholders to identify and remove obstacles to success for all digital initiatives including Cadencebank.com, SEO, Social Media, and e-marketing. Prepared in-depth analysis to support corporate decision making related to the electronic channel. Conducted market research initiatives including competitive intelligence and market and industry trend analysis, all supporting future web development.

2011 - 2011

Digital Marketing Director
Copperwing Design

Was responsible for the planning, development and implementation of online marketing strategies and initiatives for Copperwing client accounts with concentration in Internet advertising, search engine optimization, mobile marketing initiatives, and social media marketing.

2009 - 2011

Principal
ERSCO Marketing Solutions

ERSCO (Emory Richard Serviss) Marketing Solutions is a consulting firm that was formed to help companies with their interactive needs. With expertise in a variety of industries, our services range from general consulting, program and project management, business analysis, and strategic planning. Our goal is to help generate measurable results within the interactive space.

 

Select projects to date include:

  • Developed a strategic plan for the alternative channel (web, mobile, online banking and bill payment) of a regional bank based in Birmingham, AL.
  • Recruited to help manage the re-launch of a corporate website for a leading national health care company based in Birmingham, AL.
  • Lead project manager for the development of an intranet site for a leading national health care company based in Birmingham, AL.
  • Wrote the social media policy for a sporting goods manufacturing company based in the Southwest, US.
  • Created and managed deployment of the e-mail marketing program for a sporting goods manufacturing company based in the Southwest, US.
  • Providing guidance and strategic direction for the traditional marketing, eMarketing, and social media efforts of an academic department at a large public university located in Alabama.

Our clients call us when the need is great, whether it is a major strategic or operational need or an organizational challenge. They look to ERSCO Marketing Solutions for honest, objective, thoughtful, and experienced advice.

2009 - 2009

VP, Web Marketing Manager
Colonial Bank

Oversaw all web-related marketing programs including SEM, web-based advertising, e-mail programs, website-based lead generation, social media, viral campaigns, and mobile marketing to support company objectives, ensure brand equity, and increase revenues. Managed content development, overall design, functionality and usability of ColonialBank.com and optimized the site for search engine effectiveness to increase site visits and leads. Managed, maintained, and developed the corporate intranet.

2005 - 2009

Web Marketing Manager
PRADCO Outdoor Brands

Utilized web marketing experience for the purpose of planning and tracking marketing initiatives/campaigns to grow online sales for PRADCO Outdoor Brands ten eCommerce sites and to increase brand awareness. Goals and objectives included converting traditional offline customers to web-based customers, converting visitors to buyers and increasing market penetration within applicable market segments.

2001 - 2005

AVP, eCommerce Marketing Manager
SouthTrust Bank

Defined, sourced and coordinated internal and external marketing and public relations activities related to SouthTrust’s online products and services. Was also responsible for creating and then implementing programs for the marketing of SouthTrust consumer and small business products online at SouthTrust.com and across the Web. Ensured sales process provided maximum profitability and met customer expectations.

1999 - 2001

Manager, Market Research
USF Surface Preparation Group

Launched market research initiatives including competitive intelligence, market, customer, and industry trend analysis, all supporting the product development process. While there authored over 30 market research studies resulting in validating new sales opportunities. Was also responsible for designing and then maintaining strategies for utilizing the Internet in marketing and other activities.

1996 - 1999

Management Information Analyst
Summit Marketing Group

Devised and then put into effect the company’s Internet strategy. While there led the implementation team on the successful launch of the corporate web site. Was also responsible for collecting data and performing quantitative and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in support of strategic planning.

1992 - 1992

College Program, Merchandise Host
Walt Disney World

Nationally selected from over 200 college and universities to be a participant in the living, working and learning experience of the Walt Disney World College Program.