Seasoned interactive specialist with experience in new media and traditional marketing

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Emory Serviss
Seasoned interactive specialist with experience in new media and traditional marketing
Emory Serviss is a Vice President and Retail Product Manager for Cadence Bank a $8.3 billion regional bank headquartered in Birmingham, Alabama. He is responsible for developing strategy, setting direction, and managing all consumer desktop, mobile, and text banking products.  He is also an Adjunct Instructor in the Harbert College of Business at Auburn University. He teaches Marketing on the Internet (MKTG 4500) an undergraduate marketing elective.
Experience
VP, Retail Product Manager
2014 – Present
Cadence Bank
Product Manager for consumer online banking products.  Responsible for analyzing and designing desktop, mobile, and text banking applications by monitoring industry trends and conducting competitive analysis to identify opportunities for revenue generation and improved customer satisfaction. Foster cross-functional cooperation and allocate resources.
Adjunct Instructor, Harbert College of Business
2014 – Present
Auburn University
Instructor for Marketing on the Internet (MKTG 4500) an undergraduate marketing elective; independently developed curriculum to best provide education in technical and practical web marketing knowledge.  Manage departmental social media presences.
VP, Electronic Channel Strategist
2011 - 2014
Cadence Bank
Was responsible for developing strategy, setting direction, and managing tactics for the electronic channel. Collaborated with critical internal and external stakeholders to identify and remove obstacles to success for all digital initiatives including Cadencebank.com, SEO, Social Media, and e-marketing. Prepared in-depth analysis to support corporate decision making related to the electronic channel. Conducted market research initiatives including competitive intelligence and market and industry trend analysis, all supporting future web development.
Digital Marketing Director
2011 - 2011
Copperwing Design
Was responsible for the planning, development and implementation of online marketing strategies and initiatives for Copperwing client accounts with concentration in Internet advertising, search engine optimization, mobile marketing initiatives, and social media marketing.
Principal
2009 - 2011
ERSCO Marketing Solutions
ERSCO (Emory Richard Serviss) Marketing Solutions is a consulting firm that was formed to help companies with their interactive needs. With expertise in a variety of industries, our services range from general consulting, program and project management, business analysis, and strategic planning. Our goal is to help generate measurable results within the interactive space.   Select projects to date include:
  • Developed a strategic plan for the alternative channel (web, mobile, online banking and bill payment) of a regional bank based in Birmingham, AL.
  • Recruited to help manage the re-launch of a corporate website for a leading national health care company based in Birmingham, AL.
  • Lead project manager for the development of an intranet site for a leading national health care company based in Birmingham, AL.
  • Wrote the social media policy for a sporting goods manufacturing company based in the Southwest, US.
  • Created and managed deployment of the e-mail marketing program for a sporting goods manufacturing company based in the Southwest, US.
  • Providing guidance and strategic direction for the traditional marketing, eMarketing, and social media efforts of an academic department at a large public university located in Alabama.
Our clients call us when the need is great, whether it is a major strategic or operational need or an organizational challenge. They look to ERSCO Marketing Solutions for honest, objective, thoughtful, and experienced advice.
VP, Web Marketing Manager
2009 - 2009
Colonial Bank
Oversaw all web-related marketing programs including SEM, web-based advertising, e-mail programs, website-based lead generation, social media, viral campaigns, and mobile marketing to support company objectives, ensure brand equity, and increase revenues. Managed content development, overall design, functionality and usability of ColonialBank.com and optimized the site for search engine effectiveness to increase site visits and leads. Managed, maintained, and developed the corporate intranet.
Web Marketing Manager
2005 - 2009
PRADCO Outdoor Brands
Utilized web marketing experience for the purpose of planning and tracking marketing initiatives/campaigns to grow online sales for PRADCO Outdoor Brands ten eCommerce sites and to increase brand awareness. Goals and objectives included converting traditional offline customers to web-based customers, converting visitors to buyers and increasing market penetration within applicable market segments.
AVP, eCommerce Marketing Manager
2001 - 2005
SouthTrust Bank
Defined, sourced and coordinated internal and external marketing and public relations activities related to SouthTrust’s online products and services. Was also responsible for creating and then implementing programs for the marketing of SouthTrust consumer and small business products online at SouthTrust.com and across the Web. Ensured sales process provided maximum profitability and met customer expectations.
Manager, Market Research
1999 - 2001
USF Surface Preparation Group
Launched market research initiatives including competitive intelligence, market, customer, and industry trend analysis, all supporting the product development process. While there authored over 30 market research studies resulting in validating new sales opportunities. Was also responsible for designing and then maintaining strategies for utilizing the Internet in marketing and other activities.
Management Information Analyst
1996 - 1999
Summit Marketing Group
Devised and then put into effect the company’s Internet strategy. While there led the implementation team on the successful launch of the corporate web site. Was also responsible for collecting data and performing quantitative and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis in support of strategic planning.
College Program, Merchandise Host
1992 - 1992
Walt Disney World
Nationally selected from over 200 college and universities to be a participant in the living, working and learning experience of the Walt Disney World College Program.
Skills
Marketing & Communications
Solid background in traditional and digital communications and marketing including e-mail, direct mail, SEM, SEO, banner ads, print advertising, social media, branding, copywriting, market research, and public relations. Proficient in increasing user engagement, reach, affinity, and revenue though low cost, but high-ROI initiatives.
Operations & Project Management
Proven skills in personnel and vendor management, handling frequent deadlines, and managing multiple projects. Solid understanding of managing to profit and loss, fiscal budgeting, forecasting, operations, and strategic planning. Experienced in managing cloud-based and on-premises applications.
Design
Versed in graphic design, web design/development, user interface (UI), and user experience (UX). Proficient in current W3C Internet standards, information architecture, wireframes, mockups, user personas, and sitemaps. Proven track-record of working with content providers, web programmers, and software developers to develop functional, regulatory compliant, visually attractive, and user-friendly websites.
IT Skills
Software/hardware training and support, mobile app development, SMS/MMS text messaging, credit card processing, digital imaging, database management, and customer relationship management (CRM). Experience with .NET and Java WebGUI Content Management software, HTML, CSS, Analytics, Adobe Creative Suite, Microsoft Office, Microsoft Visio, Microsoft Project, Jumpchart, JIRA, Basecamp, and Smartsheet.